Tom MacDonald and Nova Rockafeller
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NOVA ROCKAFELLER: Canadian born, Jamaica raised Nova Rockafeller is a veteran in the hip hop scene, touring with legends like R.A. The Rugged Man, ICP and Killah Priest through Canada, the US and Europe, she also crossed over into the pop punk scene by touring as main support for All Time Low, and performing at RiotFest in Toronto. No stranger to the cool kids either, Nova made an entire EP with LA’s own DJ Nobody and had a month long residency at Low End Theory. She’s an alternative rapper whose upbeat records boast huge hooks and technical but engaging verses. She has crossed over to mainstream multiple times just to return to her roots as a hard hitting emcee, only to go back and smash through pop singles, repeatedly. If the Beastie Boys were an angsty young adult in 2018 - you’d have Nova. Landing a major record deal with Island in 2013 off an album she made in her basement, she’s been undeniable since the beginning. Spending her teen years living in group homes and getting kicked out of every school she went to, she has always been against the system. With her major deal, that became apparent. When they wanted a radio single, she delivered, as she does, but in her own way. “Made in Gold” was her anti-pop smash, trashing the music industry, yet climbed the chart to #17 on Sirius Hits 1 weeks, getting syncs in The Duff, The Sims and a Rogers Canada commercial. Since then her songs have been featured on MTV Siesta Keys, Bad Girls Club and Dancing With the Stars to name a few, but Nova went under the radar to get out of her deal and rebrand, tired of trying to dumb herself down to make herself more accessible, she’s now doing the opposite. She’s being herself; A force to be reckoned with. Her most recent release, a vicious response to the industry, grew to 500,000 views on facebook in just a few weeks. With an EP in the works and her cult following in her back pocket, the world has only seen the beginning of Nova Rockafeller.
Anyone who is familiar with Tom’s work would be doing him a great disfavor by classifying him as just a ‘rapper’. More accurately described as a visionary, his artistry is not confined to the manufactured stereotypes. With his roots lying in Hip Hop, Rock ’n’ Roll, and Rap, his cinematic visuals push boundaries, are immediately identifiable, and unlike anything currently on the North American scene. As rap stars have become the new rock stars, there couldn't be a better time for Tom MacDonald.
In the past 5 months, Tom has accumulated over 15 million video views on his last 4 singles/videos, with these videos being shared cumulatively upwards of 500k times. His latest single “HELLUVIT” hit 3.5M in 3 days, is currently at 8M+, and is generating one million views every 3 days. His Facebook fans and likes grew virally at an incredible rate of 3500% in the past 5 months, and currently 200,000+ dedicated followers engage with him on Facebook. He has 50,000 active monthly listeners on Spotify, and 500,000 streams. YouTube also caught the wave and his subscribers are growing at a rate of 300% MOM.
But…this wasn't an overnight success. Tom has released 10 full-length projects with high-budget wildly creative music videos (some are short films) since beginning his career 7 years ago, and has written many songs for other artists. His growing fan-base has been intensely supportive throughout his various music and video releases.
Currently living in Los Angeles, Tom was born in Vancouver, Canada and spent most of his teenage years as a professional wrestler. By the time Tom was 17, he had wrestled across Canada, on a bi-weekly TV show in Alberta and on Pay Per View with many WWE Super Stars. Despite his immediate and ongoing success in the world of professional wrestling, his passion was for music. It was this greater passion that prompted Tom to leave the wrestling business and forge a career in the music industry.
With the “start local, think global” mentality, he has been nominated for many Canadian awards, including the prestigious Leo Award, his videos have aired on Canadian nation-wide television, including major networks like MuchMusic (MTV of Canada). He has performed as main support for Major Lazer, Madchild, Swollen Members, and toured through Europe twice in 2013/2014 with Kool Keith and Onyx.
As so many times we have seen this happen, a talented artist starts out determined to conquer the world, continues to push, and seemingly pops out of nowhere.
With the recent viral success of his music videos, and dedicated fan base growing at an exponential rate, Tom is in the middle of launching a 2018 US and Canada summer tour. His inbox is an overwhelming flow of concert offers, fan messages, and feature requests.
Never short on quality content and music, and a fire to be the biggest artist on the market, Tom intends to continue building his already established fan-base. By the end of 2018 Tom MacDonald will be a household name.